Historien om Jo Mousselli, grundaren och VD för Xtreme Lashes LLC
Sometimes it seems that life takes its own course and seemingly unconnected things become a definitive path leading you to your ultimate destiny. Jo Mousselli, president and founder of Xtreme Lashes® LLC, never imagined that she would one day lead a global cosmetic company.
Jo has seen her company expand from a home-based, family business into 50 countries. Xtreme Lashes currently has more than 40 employees, 20 trainers nationwide, and continues to experience explosive growth. Since 2005, when it opened for business, Xtreme Lashes has trained more than 6,000 health and beauty professionals domestically and thousands more internationally.
Xtreme Lashes enriches and empowers lives by delivering on its promise to provide innovative beauty products, unparalleled support and comprehensive education. Xtreme Lashes provides active and busy women with a daily beauty regimen and high-performance products that are low maintenance. Jo has created jobs and opportunities for her clients by providing the most lucrative addition to their menu of services, Xtreme Lashes® Eyelash Extensions. Jo’s success comes from her previous experience, which has added a critical component to the foundation.
Jo knows women. From being a wife, an active mother of four, supporting her family and putting herself through school, Jo knows the modern woman’s struggle. She knows the connection between feeling good and looking good. Jo’s nurturing nature has made it easy for her to connect with women, from her first career as a kindergarten teacher—garnering the trust of mothers and their children’s first day of school—to consoling mothers, whose critically ill children were under her care as a Pediatric ICU nurse at Texas Children’s Hospital. She has always been in the “business” of helping women feel better.
Jo graduated Magna Cum Laude from the Texas Woman’s University with a Bachelors of Science in Nursing and minor in Biology. She has extensive medical and scientific experience in human anatomy, physiology, pathology and pharmacology. After her many years experience working as a Registered Nurse, Jo felt compelled to pursue her passion in the beauty industry. Jo applied her medical and scientific knowledge to developing products and training that is the core of the Xtreme Lashes® system.
Jo’s attributes and values have made Xtreme Lashes® the worldwide industry leader and the most respected name in eyelash extensions. Jo made Xtreme Lashes® Eyelash Extensions a professional service, limiting sales exclusively to licensed and credentialed health and beauty professionals. She risked her short-term profits and invested in the long-term health of the company and industry. She believes there is no substitute to quality hands-on training and education, making it mandatory. If the end-consumer isn’t happy, if the application isn’t safe, if the lashes don’t look beautiful, if the results aren’t dramatic and lasting—then there is no eyelash extension industry.
All of this did not happen overnight. Jo took the path less traveled, one of service and sacrifice. Her hard work and dedication have paid off by allowing her to arrive at her destiny of empowering other women to experience the success and blessings that life has given her.